:root {
    --why-surface: #f3f8f9;
    --why-surface-strong: #e9f3f4;
    --why-line: #d9e6e8;
    --why-ink-soft: #587083;
    --why-danger: #b65a56;
    --why-success: #178069;
    --why-display: clamp(38px, 3.65vw, 54px);
    --why-heading: clamp(28px, 2.65vw, 39px);
    --why-copy: 16px;
    --why-small: 14px;
}

html { scroll-padding-top: 100px; }

.why-hero,
.why-fragmented,
.why-crm,
.why-pillars,
.why-compare-cta,
.why-metrics,
.why-evidence,
.why-audience,
.why-summary,
.why-final-cta {
    font-kerning: normal;
}
.why-hero h1,
.why-section-head h2,
.why-problem-card h3,
.why-pipeline-card h3,
.why-pillar-card h3,
.why-compare-cta h2,
.why-metric-card h3,
.why-evidence-card h3,
.why-audience-card h3,
.why-final-cta h2 {
    letter-spacing: normal;
    text-wrap: balance;
}
.why-hero p,
.why-section-head p,
.why-problem-card p,
.why-crm-explanation p,
.why-pillar-card p,
.why-compare-cta p,
.why-metric-card p,
.why-evidence-card p,
.why-audience-card li,
.why-audience-card p,
.why-final-cta p {
    text-wrap: pretty;
}

.why-eyebrow,
.why-section-head > span {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    color: var(--teal-dark);
    font-size: 13px;
    font-weight: 700;
}
.why-eyebrow::before,
.why-section-head > span::before {
    content: "";
    width: 26px;
    height: 2px;
    background: var(--teal);
    border-radius: 99px;
}
.why-section-head {
    max-width: 790px;
    margin: 0 auto 46px;
    text-align: center;
}
.why-section-head > span { justify-content: center; }
.why-section-head h2 {
    margin: 12px 0;
    color: var(--navy-900);
    font-size: var(--why-heading);
    line-height: 1.58;
    font-weight: 900;
}
.why-section-head p {
    margin: 0;
    color: var(--why-ink-soft);
    font-size: var(--why-copy);
    line-height: 2;
}
.why-section-head.is-light > span { color: var(--cyan); }
.why-section-head.is-light h2 { color: #fff; }
.why-section-head.is-light p { color: rgba(255, 255, 255, .72); }

.why-hero {
    position: relative;
    min-height: 720px;
    padding: 144px 0 90px;
    overflow: hidden;
    background:
        radial-gradient(circle at 10% 22%, rgba(18, 214, 210, .12), transparent 28%),
        radial-gradient(circle at 90% 84%, rgba(47, 145, 150, .09), transparent 24%),
        linear-gradient(180deg, #f9fcfc 0%, #eef6f7 100%);
}
.why-hero::after {
    content: "";
    position: absolute;
    left: -220px;
    bottom: -300px;
    width: 650px;
    height: 650px;
    border: 1px solid rgba(47, 145, 150, .13);
    border-radius: 50%;
    box-shadow: 0 0 0 82px rgba(47, 145, 150, .025), 0 0 0 164px rgba(47, 145, 150, .016);
    pointer-events: none;
}
.why-hero-grid {
    position: relative;
    z-index: 1;
    display: grid;
    grid-template-columns: minmax(0, 1.05fr) minmax(450px, .95fr);
    align-items: center;
    gap: 65px;
}
.why-hero-copy { max-width: 650px; }
.why-hero-copy .breadcrumb { margin-bottom: 20px; }
.why-hero h1 {
    max-width: 650px;
    margin: 15px 0 21px;
    color: var(--navy-900);
    font-size: var(--why-display);
    line-height: 1.5;
    font-weight: 900;
}
.why-hero h1 span { display: block; color: var(--teal-dark); }
.why-hero-copy > p {
    max-width: 630px;
    margin: 0;
    color: #526b7f;
    font-size: var(--why-copy);
    line-height: 2.05;
}
.why-hero-actions { display: flex; flex-wrap: wrap; gap: 11px; margin-top: 30px; }

.why-hero-visual {
    position: relative;
    display: grid;
    grid-template-columns: minmax(0, 1fr) 66px minmax(0, 1fr);
    align-items: center;
    min-height: 410px;
    padding: 28px;
    background: rgba(255, 255, 255, .76);
    border: 1px solid rgba(15, 48, 91, .1);
    border-radius: 30px;
    box-shadow: 0 28px 70px rgba(15, 48, 91, .14);
    backdrop-filter: blur(14px);
}
.why-hero-visual::before {
    content: "";
    position: absolute;
    inset: 18px;
    z-index: -1;
    opacity: .35;
    background-image: radial-gradient(rgba(47, 145, 150, .35) .8px, transparent .9px);
    background-size: 18px 18px;
    border-radius: 22px;
}
.why-tools-panel,
.why-sepand-panel {
    min-height: 285px;
    padding: 22px;
    border-radius: 22px;
}
.why-tools-panel { background: #f7f9fa; border: 1px solid #dce5e8; }
.why-tools-panel > span,
.why-sepand-panel small { display: block; color: #75889a; font-size: 11px; font-weight: 700; }
.why-tools-cloud { display: flex; flex-wrap: wrap; gap: 9px; margin-top: 21px; }
.why-tools-cloud b {
    display: inline-flex;
    min-height: 42px;
    padding: 0 12px;
    align-items: center;
    color: #52677a;
    background: #fff;
    border: 1px solid #dce6e8;
    border-radius: 11px;
    font-size: 12px;
    font-weight: 700;
}
.why-visual-connector { display: grid; justify-items: center; gap: 8px; color: #74909a; text-align: center; }
.why-visual-connector span { font-size: 9px; line-height: 1.7; }
.why-visual-connector i {
    display: grid;
    width: 38px;
    height: 38px;
    place-items: center;
    color: #fff;
    background: var(--teal);
    border-radius: 50%;
    box-shadow: 0 8px 20px rgba(47, 145, 150, .28);
    font-style: normal;
}
.why-sepand-panel { color: #fff; background: linear-gradient(145deg, var(--navy-900), #15506c 65%, var(--teal)); box-shadow: 0 18px 40px rgba(15, 48, 91, .2); }
.why-sepand-panel > div { display: flex; align-items: center; gap: 11px; }
.why-sepand-mark { display: grid; width: 49px; height: 49px; place-items: center; color: var(--navy); background: var(--cyan); border-radius: 15px; font: 900 18px Arial, sans-serif; }
.why-sepand-panel small { color: rgba(255, 255, 255, .62); }
.why-sepand-panel strong { display: block; margin-top: 2px; font-size: 22px; }
.why-sepand-panel p { display: flex; margin: 80px 0 0; align-items: center; justify-content: space-between; gap: 7px; font-size: 12px; font-weight: 700; }
.why-sepand-panel p i { width: 7px; height: 7px; background: var(--cyan); border-radius: 50%; }

.why-fragmented,
.why-pillars,
.why-evidence,
.why-audience,
.why-summary { padding: 105px 0; }
.why-fragmented { background: #fff; }
.why-problem-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; }
.why-problem-card { min-height: 245px; padding: 24px; background: var(--why-surface); border: 1px solid var(--why-line); border-radius: 19px; }
.why-problem-card > span { color: var(--teal-dark); font: 800 11px Arial, sans-serif; }
.why-problem-card h3 { margin: 15px 0 8px; color: var(--navy); font-size: 17px; line-height: 1.7; }
.why-problem-card p { margin: 0; color: #627587; font-size: 13px; line-height: 2; }
.why-problem-card strong { display: block; margin-top: 17px; padding-top: 14px; color: #476879; border-top: 1px solid #dbe8e9; font-size: 12px; line-height: 1.95; font-weight: 500; }
.why-problem-card strong span { color: var(--why-success); font-weight: 800; }

.why-crm,
.why-metrics { position: relative; padding: 110px 0; overflow: hidden; color: #fff; background: var(--navy-900); }
.why-crm::before,
.why-metrics::before { content: ""; position: absolute; inset: 0; opacity: .12; background-image: radial-gradient(#fff .7px, transparent .8px); background-size: 25px 25px; }
.why-crm .container,
.why-metrics .container { position: relative; z-index: 1; }
.why-pipeline-comparison { display: grid; grid-template-columns: .78fr 1.22fr; max-width: 1040px; margin: auto; gap: 18px; }
.why-pipeline-card { min-width: 0; padding: 28px; color: var(--ink); background: #fff; border: 1px solid rgba(255, 255, 255, .16); border-radius: 24px; }
.why-pipeline-card.is-sepand { color: #fff; background: linear-gradient(145deg, #123c5d, #206f78); }
.why-pipeline-title small { color: #8493a0; font-size: 10px; }
.why-pipeline-card.is-sepand .why-pipeline-title small { color: rgba(255, 255, 255, .62); }
.why-pipeline-title h3 { margin: 2px 0 0; color: var(--navy); font-size: 23px; }
.why-pipeline-card.is-sepand h3 { color: #fff; }
.why-pipeline-card ol { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; margin: 24px 0 19px; padding: 0; list-style: none; }
.why-pipeline-card:not(.is-sepand) ol { grid-template-columns: repeat(3, 1fr); }
.why-pipeline-card li { position: relative; display: grid; min-height: 72px; padding: 10px; place-content: center; gap: 4px; text-align: center; background: var(--why-surface); border: 1px solid var(--why-line); border-radius: 13px; font: 700 11px Arial, IRANSans, sans-serif; }
.why-pipeline-card li:not(:last-child)::after { content: "←"; position: absolute; left: -8px; top: 24px; z-index: 2; color: var(--teal); }
.why-pipeline-card li span { color: #82919e; font-size: 8px; }
.why-pipeline-card.is-sepand li { color: #fff; background: rgba(255, 255, 255, .08); border-color: rgba(255, 255, 255, .14); }
.why-pipeline-card.is-sepand li span { color: var(--cyan); }
.why-pipeline-card > p { margin: 0; color: #687b8b; font-size: 12px; }
.why-pipeline-card.is-sepand > p { color: rgba(255, 255, 255, .68); }
.why-crm-explanation { display: grid; grid-template-columns: 1fr auto; align-items: center; gap: 32px; max-width: 1040px; margin: 18px auto 0; padding: 23px 27px; background: rgba(255, 255, 255, .07); border: 1px solid rgba(255, 255, 255, .12); border-radius: 19px; }
.why-crm-explanation p { margin: 0; color: rgba(255, 255, 255, .76); font-size: 14px; line-height: 2; }
.why-crm-explanation a { color: var(--cyan); font-size: 12px; font-weight: 700; white-space: nowrap; }
.why-crm-explanation a:hover,
.why-crm-explanation a:focus-visible { color: #fff; }

.why-pillars { background: var(--why-surface); }
.why-pillar-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 15px; }
.why-pillar-card { grid-column: span 2; min-height: 245px; padding: 27px; background: #fff; border: 1px solid var(--why-line); border-radius: 21px; transition: transform .22s ease, border-color .22s ease, box-shadow .22s ease; }
.why-pillar-card:nth-child(n + 4) { grid-column: span 3; min-height: 225px; }
.why-pillar-card:hover { transform: translateY(-4px); border-color: #9bcfd0; box-shadow: 0 16px 34px rgba(15, 48, 91, .09); }
.why-pillar-number { display: grid; width: 43px; height: 43px; place-items: center; color: var(--teal-dark); background: var(--product-soft-teal, #e9f5f4); border-radius: 13px; font: 800 11px Arial, sans-serif; }
.why-pillar-card h3 { margin: 18px 0 9px; color: var(--navy); font-size: 19px; line-height: 1.7; }
.why-pillar-card p { margin: 0; color: #607486; font-size: var(--why-small); line-height: 2; }

.why-compare-cta { padding: 32px 0; background: #fff; }
.why-compare-cta-inner { display: grid; grid-template-columns: 1fr auto; align-items: center; gap: 28px; padding: 30px 34px; background: linear-gradient(115deg, #eef8f6, #f7fbfb); border: 1px solid #cfe5e2; border-radius: 22px; }
.why-compare-cta h2 { margin: 0 0 5px; color: var(--navy); font-size: 23px; line-height: 1.7; }
.why-compare-cta p { margin: 0; color: #5e7485; font-size: 13px; line-height: 1.9; }
.why-compare-cta .btn { white-space: nowrap; }

.why-table-section { padding: 105px 0; background: #fff; }
.why-table-wrap { overflow-x: auto; border: 1px solid var(--why-line); border-radius: 22px; box-shadow: 0 18px 45px rgba(15, 48, 91, .08); scrollbar-width: thin; }
.why-table-wrap:focus-visible { outline: 3px solid rgba(47, 145, 150, .35); outline-offset: 3px; }
.why-table-wrap table { width: 100%; min-width: 900px; border-spacing: 0; border-collapse: separate; text-align: right; }
.why-table-wrap th,
.why-table-wrap td { padding: 17px 18px; border-bottom: 1px solid #e5edef; border-left: 1px solid #e8eff0; font-size: 13px; line-height: 1.85; }
.why-table-wrap thead th { color: #fff; background: var(--navy); font-size: 13px; font-weight: 700; }
.why-table-wrap thead th:first-child { border-radius: 0 20px 0 0; }
.why-table-wrap thead th:last-child { border-radius: 20px 0 0 0; }
.why-table-wrap tbody th { position: sticky; right: 0; z-index: 1; width: 215px; color: var(--navy); background: #fff; font-weight: 700; }
.why-table-wrap tbody td { width: 230px; color: #627586; background: #fff; }
.why-table-wrap th.is-sepand { color: var(--navy); background: var(--cyan); }
.why-table-wrap td.is-sepand { color: #176f64; background: #eff9f6; font-weight: 700; }
.why-table-wrap tbody tr:last-child > * { border-bottom: 0; }

.why-solutions { background: var(--why-surface); }
.why-solution-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.why-solution-card { padding: 27px; background: #fff; border: 1px solid var(--why-line); border-radius: 21px; }
.why-solution-card > header { display: flex; align-items: center; gap: 11px; margin-bottom: 18px; }
.why-solution-card > header span { display: grid; width: 38px; height: 38px; place-items: center; color: var(--teal-dark); background: #e7f3f2; border-radius: 11px; font: 800 10px Arial, sans-serif; }
.why-solution-card h3 { margin: 0; color: var(--navy); font-size: 18px; }
.why-solution-side { position: relative; min-height: 118px; padding: 15px 17px; border-radius: 14px; }
.why-solution-side + .why-solution-side { margin-top: 9px; }
.why-solution-side.is-problem { background: #fbf4f3; border: 1px solid #efdcd9; }
.why-solution-side.is-solution { background: #edf8f4; border: 1px solid #d1e9df; }
.why-solution-side small { font-size: 10px; font-weight: 700; }
.is-problem.why-solution-side small { color: #a65752; }
.is-solution.why-solution-side small { color: var(--why-success); }
.why-solution-side p { margin: 6px 0 0; color: #5d7283; font-size: 13px; line-height: 1.95; }
.why-module-context { display: flex; margin-top: 22px; padding: 18px 21px; align-items: center; justify-content: space-between; gap: 18px; background: #fff; border: 1px solid var(--why-line); border-radius: 16px; }
.why-module-context p { margin: 0; color: #667a8a; font-size: 12px; line-height: 1.9; }
.why-module-context nav { display: flex; flex-wrap: wrap; gap: 8px; }
.why-module-context a { padding: 8px 11px; color: var(--teal-dark); background: #edf7f6; border: 1px solid #d1e8e5; border-radius: 9px; font-size: 11px; font-weight: 700; }
.why-module-context a:hover,
.why-module-context a:focus-visible { color: #fff; background: var(--teal-dark); border-color: var(--teal-dark); }

.why-metric-grid { display: grid; grid-template-columns: repeat(12, 1fr); gap: 13px; }
.why-metric-card { grid-column: span 3; min-height: 205px; padding: 23px; background: rgba(255, 255, 255, .07); border: 1px solid rgba(255, 255, 255, .12); border-radius: 18px; }
.why-metric-card:nth-child(n + 5) { grid-column: span 4; }
.why-metric-card > span { display: inline-flex; padding: 5px 8px; color: var(--cyan); background: rgba(18, 214, 210, .09); border-radius: 8px; font: 800 9px Arial, sans-serif; }
.why-metric-card h3 { margin: 16px 0 8px; color: #fff; font-size: 17px; }
.why-metric-card p { margin: 0; color: rgba(255, 255, 255, .68); font-size: 13px; line-height: 2; }

.why-evidence { background: #fff; }
.why-evidence-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 17px; }
.why-evidence-card { overflow: hidden; background: #fff; border: 1px solid var(--why-line); border-radius: 21px; box-shadow: 0 16px 38px rgba(15, 48, 91, .08); }
.why-evidence-media { display: block; aspect-ratio: 1.72 / 1; padding: 7px; overflow: hidden; background: #edf3f4; }
.why-evidence-media img { width: 100%; height: 100%; object-fit: contain; object-position: top; border-radius: 13px; transition: transform .3s ease; }
.why-evidence-media:hover img,
.why-evidence-media:focus-visible img { transform: scale(1.018); }
.why-evidence-media:focus-visible { outline: 3px solid var(--teal); outline-offset: -3px; }
.why-evidence-copy { padding: 22px; }
.why-evidence-copy > span { color: var(--teal-dark); font: 800 10px Arial, sans-serif; }
.why-evidence-card h3 { margin: 9px 0 7px; color: var(--navy); font-size: 18px; }
.why-evidence-card p { min-height: 56px; margin: 0; color: #607486; font-size: 13px; line-height: 2; }
.why-evidence-copy > a { display: inline-flex; margin-top: 16px; align-items: center; gap: 7px; color: var(--teal-dark); font-size: 12px; font-weight: 700; }
.why-evidence-copy > a:hover,
.why-evidence-copy > a:focus-visible { color: var(--navy); }

.why-audience { background: var(--why-surface); }
.why-audience-grid { display: grid; grid-template-columns: 1.12fr .88fr; align-items: start; gap: 17px; }
.why-audience-card { padding: 29px; background: #fff; border: 1px solid var(--why-line); border-radius: 22px; }
.why-audience-card.is-fit { border-top: 4px solid var(--teal); }
.why-audience-card.is-not-fit { border-top: 4px solid #94a5b3; }
.why-audience-card header { display: flex; align-items: center; gap: 11px; }
.why-audience-card header > span { display: grid; width: 39px; height: 39px; flex: 0 0 auto; place-items: center; border-radius: 12px; font-size: 17px; font-weight: 900; }
.why-audience-card.is-fit header > span { color: var(--why-success); background: #e1f2eb; }
.why-audience-card.is-not-fit header > span { color: #6f8190; background: #edf1f3; }
.why-audience-card h3 { margin: 0; color: var(--navy); font-size: 20px; }
.why-audience-card ul { display: grid; grid-template-columns: repeat(2, 1fr); gap: 9px 20px; margin: 23px 0 0; padding: 0; list-style: none; }
.why-audience-card.is-not-fit ul { grid-template-columns: 1fr; }
.why-audience-card li { position: relative; padding-right: 24px; color: #5d7283; font-size: 13px; line-height: 1.9; }
.why-audience-card li::before { content: ""; position: absolute; top: 11px; right: 4px; width: 7px; height: 7px; background: var(--teal); border-radius: 50%; }
.why-audience-card.is-not-fit li::before { background: #97a7b4; }
.why-audience-card > p { margin: 22px 0 0; padding-top: 17px; color: #6d7f8d; border-top: 1px solid #e6edef; font-size: 12px; line-height: 1.9; }

.why-growth { padding: 30px 0; background: #fff; }
.why-growth-inner { display: grid; grid-template-columns: 68px 1fr; align-items: center; gap: 22px; padding: 34px 39px; background: linear-gradient(115deg, #eef8f6, #f6fafb); border: 1px solid #cfe5e2; border-radius: 24px; }
.why-growth-inner > span { display: grid; width: 60px; height: 60px; place-items: center; color: var(--teal-dark); background: #fff; border: 1px solid #d3e6e4; border-radius: 18px; font-size: 25px; }
.why-growth h2 { margin: 0 0 8px; color: var(--navy); font-size: 25px; line-height: 1.65; }
.why-growth p { margin: 0; color: #5e7485; font-size: 14px; line-height: 2; }

.why-summary { background: #fff; }
.why-final-flow { display: grid; grid-template-columns: repeat(8, 1fr); max-width: 1120px; margin: 0 auto; padding: 0; list-style: none; }
.why-final-flow li { position: relative; display: grid; min-height: 100px; padding: 13px 8px; place-content: center; gap: 6px; text-align: center; background: var(--why-surface); border: 1px solid var(--why-line); border-left: 0; }
.why-final-flow li:first-child { border-radius: 0 17px 17px 0; }
.why-final-flow li:last-child { border-left: 1px solid var(--why-line); border-radius: 17px 0 0 17px; }
.why-final-flow li:not(:last-child)::after { content: "←"; position: absolute; left: -10px; top: 35px; z-index: 2; display: grid; width: 20px; height: 20px; place-items: center; color: #fff; background: var(--teal); border-radius: 50%; font-size: 9px; }
.why-final-flow span { color: var(--teal-dark); font: 800 9px Arial, sans-serif; }
.why-final-flow b { overflow-wrap: anywhere; color: var(--navy); font: 700 11px Arial, IRANSans, sans-serif; }
.why-summary-link { display: flex; width: fit-content; margin: 25px auto 0; align-items: center; gap: 8px; color: var(--teal-dark); font-size: 13px; font-weight: 700; }
.why-summary-link:hover,
.why-summary-link:focus-visible { color: var(--navy); }

.why-final-cta { padding-top: 5px; }
.why-final-cta .cta { grid-template-columns: 1.15fr .85fr; }
.why-final-cta .cta h2 { font-size: clamp(27px, 2.65vw, 37px); line-height: 1.58; }
.why-final-cta .cta p { font-size: 14px; line-height: 2; }
.why-final-actions { position: relative; z-index: 2; display: flex; justify-content: flex-end; gap: 10px; }
.why-final-secondary { color: #fff !important; background: transparent !important; border-color: rgba(255, 255, 255, .48) !important; box-shadow: none !important; }
.why-final-secondary:hover { color: var(--navy) !important; background: #fff !important; }

@media (max-width: 1180px) {
    .why-hero-grid { grid-template-columns: minmax(0, 1.05fr) minmax(400px, .95fr); gap: 38px; }
    .why-hero-visual { padding: 20px; }
    .why-tools-panel,
    .why-sepand-panel { padding: 18px; }
    .why-problem-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .why-problem-card { min-height: 225px; }
    .why-pillar-card { padding: 24px; }
}

@media (max-width: 960px) {
    .why-hero { min-height: auto; padding-top: 122px; }
    .why-hero-grid { grid-template-columns: 1fr; gap: 48px; }
    .why-hero-copy { max-width: 760px; margin: auto; text-align: center; }
    .why-hero-copy .breadcrumb,
    .why-hero-actions { justify-content: center; }
    .why-hero h1,
    .why-hero-copy > p { margin-inline: auto; }
    .why-hero-visual { width: min(720px, 100%); margin: auto; }
    .why-problem-grid { grid-template-columns: repeat(2, 1fr); }
    .why-pipeline-comparison { grid-template-columns: 1fr; }
    .why-crm-explanation { grid-template-columns: 1fr; }
    .why-compare-cta-inner { grid-template-columns: 1fr; }
    .why-compare-cta .btn { width: fit-content; }
    .why-pillar-card,
    .why-pillar-card:nth-child(n + 4) { grid-column: span 3; min-height: 0; }
    .why-metric-card,
    .why-metric-card:nth-child(n + 5) { grid-column: span 6; }
    .why-evidence-grid { grid-template-columns: 1fr; max-width: 760px; margin: auto; }
    .why-evidence-card { display: grid; grid-template-columns: 1.15fr .85fr; align-items: center; }
    .why-evidence-card p { min-height: 0; }
    .why-audience-grid { grid-template-columns: 1fr; }
    .why-final-flow { grid-template-columns: repeat(4, 1fr); gap: 8px; }
    .why-final-flow li,
    .why-final-flow li:first-child,
    .why-final-flow li:last-child { border: 1px solid var(--why-line); border-radius: 13px; }
    .why-final-flow li:not(:last-child)::after { display: none; }
    .why-final-cta .cta { grid-template-columns: 1fr; }
    .why-final-actions { justify-content: center; }
}

@media (max-width: 720px) {
    html { scroll-padding-top: 84px; }
    .why-hero { padding: 108px 0 68px; }
    .why-hero h1 { font-size: clamp(31px, 8.5vw, 42px); line-height: 1.53; }
    .why-hero-copy > p { font-size: 15px; }
    .why-hero-visual { grid-template-columns: 1fr; gap: 13px; min-height: auto; padding: 16px; }
    .why-tools-panel,
    .why-sepand-panel { min-height: 0; }
    .why-visual-connector { grid-template-columns: 1fr auto 1fr; align-items: center; }
    .why-visual-connector::before,
    .why-visual-connector::after { content: ""; height: 1px; background: var(--why-line); }
    .why-visual-connector i { transform: rotate(-90deg); }
    .why-sepand-panel p { margin-top: 35px; }
    .why-fragmented,
    .why-pillars,
    .why-evidence,
    .why-audience,
    .why-summary { padding: 78px 0; }
    .why-crm,
    .why-metrics { padding: 82px 0; }
    .why-problem-grid { grid-template-columns: 1fr; }
    .why-pipeline-card ol { grid-template-columns: repeat(2, 1fr); }
    .why-pipeline-card:not(.is-sepand) ol { grid-template-columns: repeat(3, 1fr); }
    .why-pipeline-card li::after { display: none; }
    .why-pillar-card,
    .why-pillar-card:nth-child(n + 4) { grid-column: span 6; }
    .why-evidence-card { display: block; }
    .why-audience-card ul { grid-template-columns: 1fr; }
    .why-final-flow { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 520px) {
    .why-section-head { margin-bottom: 34px; }
    .why-section-head h2 { font-size: 28px; }
    .why-hero-actions { display: grid; }
    .why-hero-actions .btn { width: 100%; }
    .why-tools-cloud { display: grid; grid-template-columns: 1fr 1fr; }
    .why-tools-cloud b { justify-content: center; }
    .why-problem-grid { grid-template-columns: 1fr; }
    .why-problem-card { min-height: 0; }
    .why-pipeline-card { padding: 21px; }
    .why-pipeline-card ol { grid-template-columns: 1fr 1fr; }
    .why-pillar-grid { display: block; }
    .why-pillar-card + .why-pillar-card { margin-top: 12px; }
    .why-metric-card,
    .why-metric-card:nth-child(n + 5) { grid-column: span 12; min-height: 0; }
    .why-audience-card { padding: 23px; }
    .why-audience-card h3 { font-size: 18px; }
    .why-final-flow li { min-height: 74px; }
    .why-compare-cta-inner { padding: 24px; }
    .why-compare-cta .btn { width: 100%; }
    .why-final-actions { display: grid; width: 100%; }
    .why-final-actions .btn { width: 100%; }
}

@media (prefers-reduced-motion: reduce) {
    .why-pillar-card,
    .why-evidence-media img { transition: none; }
}